The Redline

Goals: Demand Generation & Conversion

Concept: Content marketing series developed to integrate original content with product expertise & curation. 3 host format allowing for segment ownership, studio & location production and targeted distribution by rider segment.

Deliverables: Video — Monthly Episodes, Social Teasers, :30 Ad Units

Performance

• Avg. Organic Views/Episode: 48,500

• Avg. Referral Sessions: 5,640

• Avg. Session Time: 08:45 (2.4x site avg.)