RevZilla Gear Guides

Goals: Demand Generation & Conversion

Concept: Content marketing campaign featuring annual curation of the best expert-tested products in 12 categories across the motorcycle industry.

Deliverables:

• Landing page & curated merchandise assortments

• Video — Product Category Features (4), Rider Type Features (8), :15 Ad Units (5), Instagram Stories (8)

Performance

• Referral Sessions: 43,440 (+32%)

• Organic Video Views: 748,680 (+25%)

• Last Click Revenue: +14%