Highside / Lowside
Goals: Retention & Brand Awareness
Concept: Talk show covering news, opinion, and SEO trending topics. Produced in both podcast and video formats for multi-channel distribution.
Deliverables: Bi-weekly, 90min video/podcast episodes
Performance
CY21 Total Downloads: 600K
Avg. 30-day Podcast Downloads: 20,500
Avg. view/listen duration: 42%
