J&P Custom Builds

Goals: Build awareness and acquire FTPs from newly targeted customer demo.

Concept: Develop custom motorcycle build series via brand collaborations, customer storytelling and internal motorcycle builds. Build landing page experience to house custom build pages for each bike to fuse content & commerce.

Deliverables:

• Custom motorcycle builds w/complete build list for commerce integration

• Accompanying content

  • Short films

  • Build galleries

  • Builder bios and Q&A

Performance

Organic sessions: 12,000
FTP: 950