Common Tread

Goals: Brand Awareness & Retention

Concept: Develop brand identity and media publication for the motorcycle industry at large. Leverage subject matter expertise, data-driven strategy, and social distribution platforms to build brand equity as an authority and voice in motorcycling.

Deliverables: Daily news, opinion, education, and motorcycle review articles. Content marketing for social, email, and onsite.

Performance

• Avg. monthly organic page-views: 875K

• Content Marketing Institute Awards Finalist ‘16, ‘17, ‘18
  Best Topic-Specific Brand Publication