Open it Up Sweepstakes

Goals: Lead Generation & FTP Acquisition

Concept: Through partnership with Indian Motorcycle, Alpinestars and Bell Helmets the campaign uses a sweepstakes model for new customer acquisition. Campaign awareness is generated via multi-pronged content marketing strategy leveraging owned, paid and earned media.

Deliverables:

• Landing page experience & assets

• Video — :60 Promo, :15 Ad units (3), Motorcycle Review, Upgrades Video, Influencer programming (2) and Instagram Stories (8)

• Editorial — Teaser Article, Motorcycle Review, Modifications Article, Podcast Episode

Performance

Entries: 118,000 gross entries with 38,000 net new leads generated.

Organic Views: The video content accounted for 290,000 non-paid, organic views and the editorial articles garnered 76,000 unique page views.